Cynthia Hoang is a Product Marketing Strategist & UX Researcher turning customer behavior into clearer digital experiences, smarter content, and stronger brand strategy.

I’m a product marketing strategist and UX researcher based in Atlanta, with a background in consumer insights, ecommerce, digital marketing, and brand strategy. My work sits at the intersection of customer behavior, digital experience, and business strategy.

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I’ve supported research and strategy work across ecommerce, fashion, retail, and food/beverage, including projects connected to VF Corporation brands such as Vans, Timberland, and The North Face. I’m especially interested in work that helps teams understand what people need, why they behave the way they do, and how brands can turn those insights can guide stronger positioning, messaging, and customer experiences.